TikTok is introducing a updated setting that allows them to lessen the volume of AI-created videos appearing in their timelines. This step comes as the company disclosed that it currently hosts in excess of 1 billion AI videos.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a widespread launch. This shift coincides with a increase in AI content, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing video streams on another major platform only show AI-generated videos. A large amount of this output is deemed “AI slop”, a term for poor-quality, mass-produced content that is frequently absurd or dreamlike.
Our research shows that a lot of users like content made with AI tools, from computer-generated images to science explainers, and we want to provide users the ability to see more or less of that, depending on their own likes,” said a company executive.
Volume and Proportions
The platform shared that there are presently over a billion videos on its service labeled as artificially created. In total, in excess of 100 mn pieces of content are uploaded to the service every day, making clips made by AI a minor portion of its overall inventory.
User Control Features
Members will be in a position to decrease or raise the amount of AI-generated videos they watch by accessing the topic control setting in the app and choosing the AI content topic. Further subjects that currently be adjusted under the filter include current affairs, fashion, aesthetics, and movement.
AI Disclosure Rules
Its guidelines mandate creators to tag lifelike AI-generated content, and it prohibits malicious fake videos of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is without a tag can be taken down under its user guidelines.
Furthermore, the service will henceforth apply an “AI-made” tag to content produced via its built-in AI features, or flagged by an cross-platform project for recognizing AI-generated material. This action is designed to stop users from seeking to evade the tagging system.
Educational Initiatives
The company is furthermore establishing a $2 million educational fund for specialists and institutions to create educational content about using AI responsibly. This program will assist charitable organizations specializing in teaching computer science.
Moderation Strategy
TikTok has supported its safety measures, following discussion over intentions to lay off a large number of content moderators in the UK. TikTok is expected to eliminate 439 jobs in its user protection division in London, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can shield workers by removing the most graphic content ahead of it is viewed by humans. The company stated a notable drop in explicit and harmful content seen by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of unsafe media as rapidly, which is where a significant AI assistance is making a difference process content quickly.”
